The AACRO Model associated to digital marketing was formulated by Seven Boats. The model generated by Seven Boats is proved to have the potential in helping business institutions generate more number of sales leads, while also contributes as an effective factor for carrying out of branding activities to generate increased ROI (Return on Investment) in terms of the amount invested associated to conducting of brand and marketing campaigns. The AACRO Model stands as the acronym for five different stages that in turn constitute the model viz. Activation, Acquisition, Conversion, Retention and finally Acquisition. The same is reflected as follows:
The Five Stage AACRO Model potentially reflects the five different stages of digital marketing like Activation that focuses on incorporating tactics for helping in drawing the attention of mass audiences and that too with minimal effort; Acquisition stage essentially focuses on the application of techniques needed for enhancing the involvement of target customers and thereby aims in getting hold of the desired web traffic to the website; Conversion stage of the model essentially aims at converting potential leads into prospective customers that would take interest in purchasing and availing the product or service marketed by the digital firm; Retention stage of the model is more akin in employing of methods for generating greater customer engagement and thereby in building lasting relationships with them so that they feel interested in returning back to the web pages for carrying out future purchases and other transactions and finally the Optimization stage that essentially focuses on the incorporation of tools or Key Performance Indicators (KPIs) that would help in not only measuring the results or outcomes along the different stages but also works in enhancing the performance of the firm.
The Five Stage AACRO Model has earned considerable amount of demand in the digital marketplace such that it contributes in generating measured results for the different companies. The above process rightly contributes in enhancing the digital marketing based operations in a structured fashion thereby helping in the generation of results that are scalable in nature. Moreover, the AACRO Model earns significance in that the same can be employed by other companies and business agencies for designing of potential campaigns associated to digital marketing coupled with an effective model for reporting. The AACRO Model gains usage regards to companies in that it helps them in earning a reduction in the level of cost overheads associated to resources while on the other hand contributes in the generation of measurable results based on the use of relevant KPIs and also the measure of ROIs regarding the activities initiated. Again, the five stage model gains significance in that it contributes in reducing manpower hours, use of the resource base and chances of emergence of potential errors on a large scale. The implementation of the five level model gains effectiveness in that the same is carried out based along different steps regarding identification of effective strategies, planning of different activities, carrying out the planned execution of the identified strategies and associated activities and thereby in monitoring the progress and outcomes based on set targets and finally in terms of suggesting needed improvements in such (AACRO, 2018). The AACRO Model is found to be widely used by different industries either in a regular or monthly fashion for carrying out quality brand building activities associated to the digital platform. The model earns considerable demand in the industrial sector in that the same encompasses a series of different steps coupled with different tools and also formulas which in turn makes the system scientific in nature. Moreover, the usage of the AACRO Model ideally contributes in carrying out the digital marketing functions in a systematic and structured fashion such that the standards set by it ideally found applicability along different industries. The automation of the different steps associated to the AACRO Model ideally helps the business institutions in saving considerable amount of cost and time (AACRO, 2018).
The different tactics involved along the different stages of the AACRO Model are reflected along the following illustrations:
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