Developing a Digital Plan

The development of a digital marketing plan is essentially required to be based along different steps that are outlined as follows. 

● Carrying out a situational analysis of the company is considered to be the first step that is required to be carried out by the digital marketer for focusing on developing a digital plan. The situational analysis can be carried out based on the employment of SWOT Analysis that acts as an effective strategic tool contributing in understanding the relevant strengths and weaknesses of the company from the internal standpoint and opportunities and threats faced by the company associated with the external environment where it tends to operate.  

● Subsequently the digital marketer having conducted the SWOT Analysis of the company is required to focus on identification of SMART Objectives for the digital marketing endeavour. The SMART Objectives would help in defining the target objectives in terms of specificity, measurability, attainability, degree of relevancy and finally whether the same can be accomplished within a given time framework.  

● The framing of the digital marketing strategy requires the digital marketer to focus on carrying out an effective segmentation of the larger consumer market in terms of consumer demographics and psychographics. The needs, preference patterns and attributes of the customers need to be effectively evaluated by the digital marketer. Following the consumer segmentation, the digital marketer is thereby required in effectively positioning the product or service to the target market. The digital marketer is thereby required to understand the favourable channels of communication preferred by the customers and thereby apply the same in reaching the information to the target audiences. A plethora of different social networking platforms like social media networks, blogs and also electronic mailing channels need to be used in an extensive fashion for reaching the information to a wide range of audiences. Likewise, the digital marketer is also required to focus on the framing of different types of contents that would effectively suit the preference patterns and information needs of the customer with also the different social networking platforms.

● The digital marketer is also required to focus on the development of effective social media based marketing campaigns and electronic marketing campaigns with also carrying out paid advertising activities and CRM (Customer Relationship Management) activities in an integrated fashion for helping in attracting considerable numbers of users and thereby converting them to generate sales leads. Herein, tools associated to marketing automation need to be used by the digital marketer for helping in the automation of the different types of marketing campaigns.  

● Finally, the digital marketer is required to focus on the incorporation of different types of KPIs that would help in measuring and reflecting on the efficacy of the digital marketing endeavours undertaken by the firm. Different types of data visualization tools like dashboards and infographics can be incorporated by the digital marketer that helps in evaluating the effectiveness of the digital marketing campaigns on a real-time basis. Likewise, the Return on Investment or ROI can also be estimated based on the revenue earnings gained associated to the investments generated for carrying out the marketing campaigns.