Need for Digital Marketing

Companies focus on carrying out digital marketing activities for essentially fulfilling five different objectives that are highlighted as follows: 

 

● Activities associated with digital marketing ideally help in enhancing the sales volumes and thereby in generating greater revenues and profit margins. Sales volumes are aptly increased in case of digital marketing in that the same helps in large scale distribution of products across international boundaries while also contribute in effectively promoting the product to the target customers.

  

● Further, digital marketing ideally helps in generating value additions to the customers in that they can easily access the websites for gaining quality information before taking any purchasing decision. Likewise, the generation of discounts and coupons in an online fashion further contributes in adding value to the customers.

  

● The digital marketing platforms ideally help the company management in maintaining an effective touch with the customers. The platforms serve in tracking and identifying prospective customers and thereby in interacting with them based on the use of questions for understanding their needs and aspirations. The same helps in developing an effective product catalogue in a customized fashion while also in critically learning about their attributes and interests. Growth of interaction with customers and also acting in a consumer responsive fashion based on the application of the digital marketing platforms in turn help in driving and augmenting customer loyalty.  

● Working based on a digital marketing platform also helps the business organizations to carry out cost-savings in an effective fashion. Considerable amount of costs associated to services, printing of promotional documents and other administrative costs can be saved in an extensive fashion based on the employment of digital marketing processes. Saving on an extensive fashion would help the firm enhance the profit margins.  

● Further, the employment of the digital marketing platform ideally helps in extending the company and product brand over the online sphere and also in reinforcing brand values.  

The above enlisted objectives for carrying out a digital marketing activity can be essentially summarized in terms of Five Ss encompassing elements like ‘Sell, Serve, Speak, Save and Sizzle’.