Inverted Pyramid in SEO

Inverted Pyramid as the phrase goes is identified as an effective writing style for news related documents that focuses on documenting the conclusion at the very outset, on the top of the pyramid which is followed by more specific details and information and then it percolates down to reflect further background information associated with the issue. The writers of web contents tend to follow the inverted pyramid style where they first focus on generating summarised contents at the top of the pyramid and thereby generate further details and other background information in a subsequent fashion either on the same page or are essentially linked to other subsidiary pages. The inverted pyramid as a writing style earns demand in that it helps visitors to the site gain a first-hand information in a detailed manner about the event. The bottom of the inverted pyramid essentially focuses on generating answers to specific questions like ‘who is involved/affected?’, ‘what has/had happened?’, ‘when and where the same has happened?’ and also ‘why the event has happened?’ and finally ‘how the event happened?’. The middle part of the pyramid aims to address important or significant details associated to the issue or event and finally the inverted top cone focuses on understanding and evaluating the general or background information pertaining to the event. The aspect of Inverted Pyramid earns significance regards to digital media in that the same helps in effective retention of the user base or the reader of the online documents. In fact, the use of the Inverted Pyramid contributes in helping the users or readers draw potential information while drilling down the different paragraphs of the online content. In that, the use of the inverted pyramid ideally ensures the protection of significant contents from being lost the same is found to be increasingly used in cases of news reporting and also undertaken as a standard procedure associated to press releases. The readers of contents delivered on online platforms like that of digital media are all the more interested in accessing and reading the contents in a faster and easier fashion compared to the accessing of traditional media platforms. Working based on the use of inverted pyramid actively helps the readers in gaining access to quality information at the very starting which in turn helps in satiating one’s quest for knowledge and thereby restrains the individual in switching over to other information providers or platforms. Thus, the application of the inverted pyramid ideally contributes in reducing the switching costs based on carrying out of operations on the digital platform.

 

The incorporation of the Inverted Pyramid gains needed significance especially in regards to meeting the objectives of digital marketing. Herein, the webmaster is required to focus on understanding the behavioural and reading needs of the targeted users and thereby in designing of contents that ideally help in meeting their information needs and expectations. Further, the application of the Inverted Pyramid also contributes in attracting and retaining the users for a longer period in that they need to drill down the inverted triangle for arriving at the background information. Likewise, the inverted pyramid model can also be applied associated to the different paragraphs which would help the users in retrieving salient and relevant information generated along the different paragraphs. Use of different types of headings based on the use of the inverted pyramid model further helps in making the document catchy and attractive for influencing the mind-set of the readers. In the field of SEO, the use of Inverted Pyramid ideally helps the contents for earning of higher page ranks associated to different search engines like Google and Bing. Existence of poorly structured contents thus fails not only to attract the readers but also in retaining such in that they readily switch over to such websites that would help them in gaining of needed information. The longer the time the users tend to stay with a website or any other online content the greater becomes the chances of the website or SEO content pages of earning higher page ranks. Further, the search engines also help in the generation of an inverted pyramid based on effectively studying user behaviour in terms of the links they intend to click associated to different topics or keywords, their length of stay and time of quitting associated to different web pages. Information furnished on the above grounds thus actively contributes in providing quality information regarding designing of the Inverted Pyramid.  

The application of the Inverted Pyramid in development of SEO content also helps in the generation and listing of potential keywords. The incorporation of relevant contents ideally reflects the existence of relevant keywords along the main headings and also along at the inception of the different texts. The use of relevant keywords along the content ideally contributes in attracting the search engine crawlers for highlighting the sites that ideally matches with the keywords generated by the users for carrying out the searches.