Monday, 8 June 2020

Fundamental Strategies in Digital Marketing

The fundamental strategies that can be undertaken by a marketer regards to the ambit of digital marketing are identified as follows. 
 
1. SEO 
Enabled Tool Effective SEO support is required in digital marketing for achieving higher page rankings on search engines like Google compared to other competitor firms. Firms thereby focus on gaining adequate support from SEO (Search Engine Optimization) experts that help in generating quality contents thereby helping the former in gaining needed success in terms of attracting web traffic, driving sales leads and conversions and thereby in enhancing sales. 

2. SEM 
Activities In terms of SEM (Search Engine Marketing) activities different types of activities can be organized that may range from displaying advertisements associated to graphic display, generation of video ads on social media platforms like YouTube, search ads that are essentially text based in nature and also apps designed for the mobile platform. The activities associated regarding SEM identified above are some of the paid advertising methods that are conducted to generate greater number of Search Engine Results Page or SERPs. In terms of Paid Ads, the use of the social media platforms like Facebook can also be extensively carried out in that the same helps the business institutions in posting considerable number of paid ads. However, the selection and use of the SEM activity needs to be carried out based on evaluating the business framework for which it is undertaken and also the consumer categories that are targeted by the firms.  

3. Content Marketing 
Contents that tend to add value to effective audiences and also such that can help in marketing a business either in a direct or indirect fashion is ideally identified as content marketing. Content marketing activities are constituted either in longer formats like writing of blogs, articles and also electronic books while in shorter formats it can encompass updates made on social media platforms like Twitter and Facebook. Again, Conversation Sharing is also identified as a form of Content Marketing activity that are used for sharing of content via social media platforms like Twitter or also posting of informational content on different online forums. Regards to Content Marketing, the contents rendered are needed to be unique, relevant and also are needed to bear needed consistency to help in adding value to the users and also in promoting the brand image to the larger set of audiences. 
  
4. Remarketing 
Remarketing acts as another effective digital marketing strategy that is pursued for engaging prospective customers that initially failed to respond to the banner based advertisements. Remarketing is carried out in terms of first tracking the non-responsive prospects based on the use of cookies and thereby in developing advertisements and publishing them on different sites. Again, the digital marketer can also focus on developing new advertisements for the company website such that the same can help in targeting new and prospective users. In that, remarketing requires the digital marketer to better understand the needs and expectations of the customers and thereby in generating advertisements it helps in driving greater customer engagement while also contributes in enhancing the level of brand awareness and conversions. 
  
5. Enhancing Responsiveness in Web Designs 
The responsiveness level of the web designs needs to be increased based on the incorporation of responsive programming such that the websites tend to get developed in diverse formats to suit the screen size of the digital devices like Smartphones, tablets and even Smartwatches along with the standardized formats meant for laptops and computers. The application of ‘Responsive Web Designs’ contributes in helping a firm digitally market the product, service and the company brand to a larger audience and thereby enables greater penetration. 
  
6. Email Marketing 
The electronic mail which was considered prior as only a mode for carrying out of electronic communication with potential stakeholders now serves as an effective tool for developing brand awareness about a product or service brand or the company brand to a larger target audience. Generation of advertisements through the use of emails act as an effective mode for generating increased awareness about the company and the offerings amongst the target customers. Again, the application of email marketing is also carried out for driving greater conversions and also in generating sales leads. Further, the carrying out of click-to-call based email communication ideally contributes in exciting customers to interact with the call centre units for gaining further information before deciding on to availing the offer. Again, the application of email marketing also contributes in helping the customers gain an effective idea regarding product and service attributes and also the patterns and benefits of usage of the same. It thus helps in driving greater customer engagement and thereby in accelerating sales. Customer or user engagement can also be increased based on the use of email communication in terms of rendering quality information to the users regarding the products and services. A car company can drive greater consumer engagement in terms of informing the customers about the various protections and driving tips they need to take during the winter season. Email marketing carried out based on the above respects ideally help in enhancing the level of customer loyalty.  

7. Social Media Marketing 
Social Media Marketing is identified as an effective digital marketing strategy that is undertaken by the digital marketers for both understanding of the consumer characteristics and attributes and thereby in engaging them based on the application of diverse social media platforms. Activities carried out in the ambit of social media marketing are best carried out based on engaging such social media that are relevant to the target users or the buying communities. The digital marketer focusing on the use of social media marketing is required to develop relevant messages that both suit the social media platforms for which they are designed and also the information needs of the users. Customer engagement in driven in social media marketing based on not only posting of different types of social media messages in the form of video, text and pictures in a combination or singly based on the nature of the platform but also in actively responding on a real-time basis to the queries and issues of customers posted on the interactive social media platforms like Facebook and Twitter.   

8. Influencer Marketing 
In influencer marketing the digital marketer focuses on the incorporation of the support rendered by industry influencers for largely promoting the product or services to target users. The application of influencers in influencer marketing helps the companies gain the support of people that have an established presence in the social communities and also represent a large number of followers. Working based on the use of influencer marketing is ideally observed in generating greater conversions than that of direct advertisements. Further, the use of influencer marketing also contributes in not only generating greater brand awareness but also in increasing the level of trust of the customers on the product or service brands and also in attracting the mind-set of target audiences.

9. Video Marketing 
Video Marketing is identified in terms of posting of video contents based along social media platforms like Facebook and YouTube that helps in drawing the attention of large number of target audiences. Audio-Visual posts carried out in the form of video significantly contribute in the generation of live testimonials of customers associated with the use of a product or service brand. It helps in driving greater customer engagement where users are encouraged to post their comments, suggestions and likes associated to the video posts. 

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