An Understanding of Digital Marketing

Digital Marketing is identified as one of the current business practices of marketing products and services via the online platform based on the application of internet enabled devices and other such electronic and digital mediums. Digital Marketing is also identified by other names as online or web marketing. In that, Digital Marketing as an emerging concept is identified to encompass diverse variables like electronic mailing, blogging, video and voice broadcasting, instant and also wireless messaging platforms. Again, Digital Marketing is also identified based on other names like electronic commerce, e-business and mobile commerce. Another important aspect of Digital Marketing is identified in terms of its consumer responsiveness that is not observed in the case of traditional marketing media like that of broadcasting, print and outdoor advertising platforms.