The Google Analytics-based report associated with content drilldown ideally reflects the fashion in which visitors' attention is ideally distributed and also wasted in some cases. It also focuses on metrics that measure the degree of viewer interaction based on a navigation route from a page to a directory. It acts as a drill-down exercise in that the user first reaches the directory and then goes digging down for more details to be discovered. The drilldown quality report is primarily used for different purposes which are highlighted as follows:
● It helps in the identification of seldom read or viewed content.
● It also helps to identify content that doesn't get the attention needed.
● In addition, information drilldown also helps to detect website marking and even navigation errors.
● It also helps to highlight material over which, in previous cases, the appeal was not accepted.
● Again, the process of drilling content often leads to the detection of content that is appropriate to block visitors and web spiders.
Ideally, the content-associated drilldown report helps webmasters evaluate the fashion or user behavior in terms of navigating or drilling down from top web pages or web directories to down pages on the sites concerned.
The Content Drilldown Report essentially contains numerous elements outlined as follows:
- Pageviews: In terms of Pageviews the report represents the frequency at which the users accessed or updated the web pages. Another list of Unique Pageviews is given here, too.
- Total time spent on the website: this serves as an important metric in that it allows to explain accurately the amount of time users spent on various sites. A comparison of the times the users spend along the different web pages associated with specific keywords thus contributes to understanding the content relevance of the web pages. Ideally the presence of desirable and appealing material leads both to attracting and maintaining tourists to the websites concerned.
- Bounce rate: The bounce rate defines the degree or bounce rate of users or viewers on the web pages due to the lack of relevant content. Therefore, the presence of a higher bounce rate itself reflects the lack of substantive, quality and appropriate content and thus creates incentives for the same to attract and retain the viewers.
- Percentage exits: The percentage exits factor closely measures the number of visitors leaving the website in a given time. The percentage level of exits accounts primarily because of two different cases. For the first example, where the users are found to have achieved the target or met the target of visiting the website then leaving the website is considered a successful outcome. Nonetheless, in cases where users prefer to leave a particular website from the funnel pages without achieving the consultation targets, the same that reflect on the nature of navigation issues that need to be resolved in an ideal manner.
- $Index: Ultimately, the Dollar Index essentially measures the worth of the web page in terms of calculating and assessing the ability to drive the user base by meeting the individual objectives associated with visiting the web pages and even by performing an e-commerce transaction. Here, interest is calculated in terms of achieving the different objectives or in terms of e-commerce transactions being fulfilled.
In the following illustration the Content Drilldown reflects: